Discovery remains foundational
Fast pages, canonical URLs, crawl rules, sitemaps, titles, headings, and accessible content help search systems and agents reach reliable information.
Meaning makes selection possible
Consistent entities, structured data, service descriptions, pricing, and contact information help an agent distinguish one provider and offer from another.
Interfaces turn intent into action
Typed API operations or MCP tools can convert a request into a bounded action. Trust requires explicit side effects, authentication, payment, errors, idempotency, and evidence—not merely an endpoint URL.